Mandeep Singh
Emirates is very active on Facebook, posting around twice a
day. Emirates posts much less over the weekends,
they will normally post just once. Emirates post new information and on their
Facebook page depending on how many people visit their page and view their
posts. It has been noticed that posts a lot more during the holiday season.
This is because Emirates sends out more knowledge, events, sales and promotions
to their customers. Throughout holidays, Emirates also tries to post a lot more
on the weekends. Recently, Emirates has not gone one day without making a daily
post during a typical business/working week (i.e. Monday – Friday).
Etihad is strong at building great posts and also is very
active on Facebook. Etihad on Facebook has more than 5 posts a day during a
typical business/working week (i.e. Monday – Friday). Etihad has posts made
every 4 – 5 hours within the weekdays. On the weekends, just like Emirates
posts much less in comparison to the weekdays. They will also post once over
the 2 day weekend.
What kind of content does each
airline post?
Emirates posts a lot of important content on their Facebook
page. The content they post on their
Facebook page includes – events, new technology, services, equipment on board,
mobile apps, any improvements to inflight services, duty free guide, and
more. Almost all the posts have video
clips or images attached.
Etihad posts almost the same type of content as Emirates
does on their Facebook page. But, Etihad has included a bit more description to
their postings. Whereas, Emirates posts a short and precise description. Etihad
posts contents like promotions, laws/rules of being a member of Etihad and how
to maintain membership, membership benefits, lounges, services, social work,
and more.
Emirates –
Etihad –
Does each airline use the
50/50 rule?
Emirates promotes services on their Facebook page, directing
their viewers to better understand their postings. Emirates also promotes new latest information
about their upcoming events and about their current events. They also post
content based on new services on board. They ask questions about their Dubai
tours and visits which gives it fans the opportunity to share their feelings
and experiences.
Etihad posts their promotions, their services, and specialties.
They post a lot of special services for viewers to write back on what they feel
about them and what they require more of.
Keyword sentences used by
either airline –
Emirates uses several keyword sentences on their Facebook page.
Keyword sentences include: “Emirates Skywards”, “Discover Dubai”, and “Fly”.
Etihad uses several keyword sentences in their posts on Facebook
including: “Abu Dhabi”, “Flight”, “Etihad”, and “Events”.
Which are the most successful
recent posts? Why are the posts successful?
Emirates –
The most successful recent post of Emirates was on February
9th, 2017 at 7 PM. It has
20,016 likes, 2434 shares, 564K views and 460 comments.
This post is successful because Emirates fans were delighted
to watch one their top aircraft models, which is the A380, land inside of
Johannesburg, South Africa. Fans liked this post because Emirates used to fly a
smaller aircraft model, called the A777 to this location. Fans were happy to
see this change because it would been more space and luxury during their
travelling experience.
Etihad –
The most successful recent post of Etihad was on February 3rd,
2017. It has 9,024 likes, 291 shares and
193 comments.
This post is was a successful post on the Etihad Facebook page
out of all the other recent posts because it was advertising/promoting one of
its huge aircraft models. As you can see the caption/description attached to
the photo reads “Big is beautiful.” Etihad fans were amused and proud to see
what type of aircraft they will get to experience. The photo really does look
great!
