Etihad Fan Pages

Mandeep Singh

Below is the link to an official Etihad fan page. Here, Etihad fans post a huge variety of different content in relation to the Etihad Company through photos, sports, videos, news, posts, and reviews.

Twitter Fan Page: Etihad News

The Etihad News, Twitter fan page provides Etihad fans with the opportunity to share their feelings, news, posts, and important updates/information. It also allows them to express their love for the Airline Company.

Click the link to check it out: https://twitter.com/EtihadNews

Emirates vs Etihad on Facebook

Mandeep Singh

How often does each airline post?

Emirates is very active on Facebook, posting around twice a day.  Emirates posts much less over the weekends, they will normally post just once. Emirates post new information and on their Facebook page depending on how many people visit their page and view their posts. It has been noticed that posts a lot more during the holiday season. This is because Emirates sends out more knowledge, events, sales and promotions to their customers. Throughout holidays, Emirates also tries to post a lot more on the weekends. Recently, Emirates has not gone one day without making a daily post during a typical business/working week (i.e. Monday – Friday).

Etihad is strong at building great posts and also is very active on Facebook. Etihad on Facebook has more than 5 posts a day during a typical business/working week (i.e. Monday – Friday). Etihad has posts made every 4 – 5 hours within the weekdays. On the weekends, just like Emirates posts much less in comparison to the weekdays. They will also post once over the 2 day weekend.

What kind of content does each airline post?

Emirates posts a lot of important content on their Facebook page.  The content they post on their Facebook page includes – events, new technology, services, equipment on board, mobile apps, any improvements to inflight services, duty free guide, and more.  Almost all the posts have video clips or images attached.

Etihad posts almost the same type of content as Emirates does on their Facebook page. But, Etihad has included a bit more description to their postings. Whereas, Emirates posts a short and precise description. Etihad posts contents like promotions, laws/rules of being a member of Etihad and how to maintain membership, membership benefits, lounges, services, social work, and more.

Emirates –

                                                                                                                     

Etihad –

Does each airline use the 50/50 rule?

Emirates promotes services on their Facebook page, directing their viewers to better understand their postings.  Emirates also promotes new latest information about their upcoming events and about their current events. They also post content based on new services on board. They ask questions about their Dubai tours and visits which gives it fans the opportunity to share their feelings and experiences.

Etihad posts their promotions, their services, and specialties. They post a lot of special services for viewers to write back on what they feel about them and what they require more of.

Keyword sentences used by either airline –

Emirates uses several keyword sentences on their Facebook page. Keyword sentences include: “Emirates Skywards”, “Discover Dubai”, and “Fly”. 

Etihad uses several keyword sentences in their posts on Facebook including: “Abu Dhabi”, “Flight”, “Etihad”, and “Events”.

Which are the most successful recent posts? Why are the posts successful?

Emirates –

The most successful recent post of Emirates was on February 9^th, 2017 at 7 PM.  It has 20,016 likes, 2434 shares, 564K views and 460 comments.

This post is successful because Emirates fans were delighted to watch one their top aircraft models, which is the A380, land inside of Johannesburg, South Africa. Fans liked this post because Emirates used to fly a smaller aircraft model, called the A777 to this location. Fans were happy to see this change because it would been more space and luxury during their travelling experience.

Etihad –

The most successful recent post of Etihad was on February 3^rd, 2017.  It has 9,024 likes, 291 shares and 193 comments.

This post is was a successful post on the Etihad Facebook page out of all the other recent posts because it was advertising/promoting one of its huge aircraft models. As you can see the caption/description attached to the photo reads “Big is beautiful.” Etihad fans were amused and proud to see what type of aircraft they will get to experience. The photo really does look great!

WestJet vs Cathay Pacific on Facebook

Harveen Ghumaan

How often does each Airline company post?

WestJet is very active on Facebook. WestJet posts almost every day. On WestJet’s main Facebook page, during the cycle of a 7 day week (i.e. Monday – Sunday) WestJet posts around 5 times a week. They may skip 1 weekday to post depending on the amount of events and sales they could be promoting. On the weekends, WestJet is less active, posting around once over the 2 day period.

Cathay Pacific is also quite active on Facebook. Cathay Pacific posts almost every day too. On Cathay Pacific’s main Facebook page, during the cycle of a 7 day week (i.e. Monday – Sunday) Cathay Pacific posts around 4-5 times a week. Alike WestJet, they usually skip 1 weekday to post. Sometimes, Cathay Pacific posts 2 times in 1 day. Also, WestJet was still posting during the dates December 25^th- December 30^th. WestJet posted about 3 times during this period. Whereas, Cathay Pacific didn’t post after December 25^th until December 30^th. I feel they should have posted and advertised since people get holidays at this time of year and could potentially plane a trip.

What kind of content does each Airline company post?

WestJet posts a lot of different content on their main Facebook page. Their content ranges from sales, promotions, weather advisories, travel advisories, destination wedding ideas, flight schedules, office views from inside the plane, plane takeoff & departure shots, trips, birthday ideas, airport incidents, and wishes! These posts are conveyed through images and videos.

On the other hand, Cathay Pacific’s posts are much different in comparison to WestJet’s. On Cathay Pacific’s main Facebook page their posts consist a mix of promotions on how to earn more or double Asia miles, wishes, trips, sales, good news, Marco Polo & Diamond and Gold Cub benefits, challenges/contests, charities/donations, and plane takeoff shots. Alike WestJet posts, Cathay Pacific also shares their content through images and videos.

Does each Airline company use the 50/50 rule?

WestJet promotes its audience to answer back to some of their ideas. For example, they post destination wedding ideas, holiday ideas, and birthday ideas. With this, they post a question asking their audience what they think or feel about it.

Cathay Pacific promotes challenges, contents, and quizzes to earn and win prizes. Their fans can win things like a limited edition Year of the Rooster collectible or a Cathay Pacific power bank, and more! Also, they post picture of their destinations and question their audiences what they feel about the destination?

           

Keyword sentences used by either Airline company

WestJet uses keywords sentences in their Facebook posts like: “Lowest fares can be found for travel on Tuesdays and Wednesdays”, “Sale now”, and “Get away”.

Cathay Pacific uses keywords sentences on their Facebook posts like: “Good news!”, “Seat sales”, and “Dream Destination (Quiz)”.

Which are the most successful recent posts?

The most successful recent WestJet post was on January 28, 2017 at 9:35am. It has 1,576 likes, 29, 796 shares, and 5,151 comments. The post was a Travel Advisory.

The most successful recent Cathay Pacific post was on January 17, 2017 at 12:00pm. It has 1,539 likes, 62 shares, and 29 comments. The post was a “Good news!” post declaring that they’re increasing their Toronto flights to twice a day, summer 2017.

Why are these posts successful?

The WestJet post was successful because WestJet clients and fans were aware of travelling rules and regulations. This post showed how WestJet is in check with current traveling requirements. A lot of their clients and fans shared this post due to being against Donald Trump’s decision and to show their hate towards him. A lot of people also shared this to show their support against this unfair decision that the President of America has made.

The Cathay Pacific post was successful because Cathay Pacific clients and fans received a summer vibe from it. Also, many of the clients and fans were happy to hear this news as it gives them more choices and flexibility as to which day they would like to fly. Consumers love to have more freedom and choices. 

British Airways vs Lufthansa on YouTube

Jayesh Gill

How often does each brand post a new video?

British airways is fairly active on YouTube. The post new videos on average after 2 or 3 days. The last video posted by British Airways was on 10^th February, 2017.

Lufthansa airlines is not active on YouTube. They post new videos on average after 15-30 days. The last video posted by them was on 8^th February, 2017.

What kind of video content does each brand post?

British airways has diverse type of video content. There recent video were about fund raising, on-board entertainment, recruitment of musicians, travel guide, videos about the experience in British Airways and more offering provided by them.

Lufthansa video content has a lot of variety which include airplane building process, future of Lufthansa, fashion week, other customer engaging content as well.

In the description area, what kind of content is included?

In all the description area of the video includes only the description of the video. For one of the fund raising video some statistics are provided in addition to the description, also a link to the British Airways page is provided where people can donate money.

Lufthansa description area content includes the description of the video, links to its own website, a link for subscribing to their YouTube channel, links of its all social media accounts and more Lufthansa videos. The description area also includes the positioning statement of its brand.

Which are your two brands most successful recent videos?

The most successful video posted by British Airways is “British Airways- our guide to Berlin”. The video is about the various famous and not so famous places. The video had 4,051 views, 12 likes and all the comments were disabled for the video. Following is the link to the video- https://www.youtube.com/watch?v=22VtlRNkYoo

Lufthansa most successful video was titled “Watch our Newbie D-AIXA Grow Up | Lufthansa”. The video was assembling of all the parts of the new airplane. This video got a total of 169,203 views, 538 likes and 77 comments. Following is the link to the video- https://www.youtube.com/watch?v=lFOGnbuAIEg