Emirates vs Etihad on Twitter

Mandeep Singh

How often does each airline post?

Emirates is also very active on Twitter. They post content multiple times in one day.  On the Emirates main Twitter page, throughout a typical business/working week, there are around 6-7 postings. On weekends, they have quite a few posts made as well but, much less in comparison to the weekdays.

Etihad is also very active on Twitter.  posting, as they post contents daily but not in consecutive day. On Etihad’s main twitter page, in a typical weekday Etihad posts contents several times.  On weekends, they have days when they missed to make posts on their Twitter page.

What kind of content does each airline post?

Emirates posts a lot of new content on their Twitter page. The content is very much similar to their Facebook posts. Emirates very much shares and posts the similar information in their posts as they have done on their main Facebook page. The content they post ranges from events, flight services, latest technology, important news, sales, events, promotions, rules and regulations, and more. They convey the following content with the help of images and videos.

Etihad also posts a lot of new content on their Twitter page.  But, unlike Emirate the content they post is a bit different to the posts made on their main Facebook page. The content they post mentions things like: their flight services, duty free shopping, upcoming fashion events/shows, latest cargo planes, deals and types of food a person can enjoy on their flight. The following content is delivered with the help of images and videos.

Emirates –

Etihad –

Does each airline use the 50/50 rule?

Emirates promotes services that they provide on their Twitter page, directing their viewers to answer back or input their thought on their services, trips, and improvements. 

Etihad posts content based on meals and experiences or the feel a person gets while travelling in their aircraft(s). This guides it followers to input their dream experiences and thoughts on their services.

Keyword sentences used by either airlines.

Emirates uses several #hashtags in their Twitter posts including: #Emirates, #Dubai and #Fly Emirates.

Etihad also uses several #hashtags in their Twitter posts which includes: #Abu Dhabi and #Etihad Airways.

Which are the most successful recent posts? Why are the posts successful?

Emirates –

The most successful recent Emirates tweet was on January 30^th, 2017.  It has 366 retweets, 1.0K likes and 30 replies. The tweet was introducing and capturing Emirates enormous aircraft, also known as the super jumbo. It is simply beautiful. In this post, Emirates is informing their customers/clients that there is a new type of flight that is even bigger to the regular jumbo jet (A380 Double decker) which comes with a lot more/new features and specifications in it. This post was successful as it shocked and amazed its followers. It made them proud to be a part of such a growing Airline Company. With that being said it is hard to decide whether it is a Beauty or a beast?

Etihad –

The most successful recent Etihad tweet was on January 18^th, 2017.  It has 333 retweets, 314 likes and 12 replies. This tweet was promoting the meals and food being served on flight. The following tweet was successful because it made it very informative to its followers, about how serious Etihad takes its inflight meals. This tweet was also quite interactive to its audience on Twitter. It made its followers happy and got them craving. Food is definitely a huge aspect in deciding which Airline Company to fly.

British Airways vs Lufthansa on Facebook

Jayesh Gill

How often does each brand post?

British airways is moderately active on Facebook. They post their content mostly after every 3^rd or 4^th day, though there are slight variation of dates with the posting of the content. There was a gap of 10 days of posting from January 17^th-27^th. They only post one post on their Facebook page.  

On the other hand Lufthansa is highly active, posting their content every day. For the last 7 days from 8 to 14^th they have posted only one post, but if we look further back they have been posting at least 2 post each day.

What kind of content does each brand post?

British Airways content have a lot of variety, but mostly there post focuses on how they can make the customer’s trip unforgettable or encouraging them to travel different places using their flights. For example- their content include the celebration of the events and making trips,  posts about The Who and IAG cargo for celebrating touring together for 50 years, their partnership with other brands, announcements of the new routes, fundraising held etc. All of their post include either images or has a video to make it more engaging.

Lufthansa’s post are quite a different in terms of the content they post compared to British Airways. Their post are about different cities rather than compelling the people to buy their airplane tickets. They use city of the month hashtag in which they focus on one city but along with it their post include variety of ways to interact with people such as their post with a picture of city from the plane asking the people to guess the city.  

Does each brand use the 50/50 rule?

British airways does not seems to be using the 50/50 rule. There recent posts include most of their own content but they still have a few post about the community. The same is with Lufthansa, as there post are their own created content.

 Which are the most successful recent posts?

British Airways most successful recent post was on December 30, 2016. It got 6.9K likes, 185K views and 1,180 shares. It was a video which welcomed the New Year and a goodbye to the memories of 2016.

Lufthansa’s most successful post was on February 7, 2017. It got 27K likes, 1.9M views and 3,085 shares. It was also a video which addressed Frankfurt about its new airplane A350.

Below are the images of the Facebook page of both the brands-