British Airways vs Lufthansa on Twitter

Jayesh Gill

How often does each brand post?

British Airways is active on twitter posting almost every day once. On average they are more active on week days than on the weekends.

Lufthansa is more active compared to British Airways with posting the content. They post everyday ranging from 2 to 3 posts regardless of weekend or week days.

What kind of content does each brand post?

For the recent posts of British Airways have been regarding the weather and if it has any effect on their flights and informing about that particular fight time. Other post include booking summer flights from different locations, announcements for new routes, celebration of events. They have variety but are mostly focused on providing content about their flight status.

Lufthansa post on the other hand has a lot of variety. Their post are more interactive, they have different types of quizzes to keep their page exciting, they are also listening to the complaints of the people and are responding right away to deal with their issues. Like Facebook they have #LHcityoftheMonth going on along with #LHFashionFlight which provides fashion tips, shopping spots in different cities.

You can have a look at the twitter pages of both the brands

Keyword sentences used by either brand.

British airways keywords are #Malaga, #Palma, #Ibiza, on board. Keywords used by Lufthansa are #LHcityoftheMonth, #MondayMotivation, #LufthansaMagazin, #LHFashionFlight.

Does each brand use the 50/50 rule?

Both of the airlines does not follow the 50/50 rule. Their recent posts have been promoting their own business.

Which are the most successful recent posts?

The most successful recent post of British airways was on January 26, 2017. It had 192 retweets and 817 likes. The post was the celebration of the Republic Day for the Indians, and British airways was wishing all the Indian happy Republic Day.

The most successful post for the Lufthansa was on February 2, 2017. It had 34 retweets and 81 likes. The post was about creating excitement about their plane. The post asked people to find out about the name of the plane in the video. #LHA350