Air Canada vs. Delta Airlines on YouTube

Zixuan Liang

How often does each one post a video on YouTube?

Air Canada has a moderate activity on YouTube. The company posts videos only if it is an advert or it shows achievements made when undertaking any project. Delta Airlines is very active on YouTube because it posts content on a daily basis or for several days in a week.

What type of video content does each brand post?

Air Canada posts videos that advertise its services and position in the industry. Most of the videos show how the airline has a high class and operates in many nations.

Delta Airlines posts many videos that include commercial adverts, nature, celebrities and famous destinations in the world.

In the description area, what kind of content is included?

The description area for Air Canada shows the name of the video, its purpose, and keywords. Description for Delta Airlines videos includes the name of video, purpose, and keywords.

What are your two brands most successful videos?

Air Canada’s recent successful video is titled “Fly the Flag”. The video shows how the Airline helps Canadians to visit many parts of the world. The video has 2,339,298 views, 667 likes and 130 comments ("Air Canada: Fly the Flag", 2017). The video is available at https://www.youtube.com/watch?v=tbfKyg7Qx6w  

Delta Airline’s recent successful video is titled Delta 4 a.m. The video demonstrates how Delta employees wake up as early as 4.00 am to serve its customers, hence promoting the economy of the world. The video has 793,146 views, 234 likes and 51 comments (Delta Airlines, 2016). 

Why do you think these two videos were successful?

Air Canada video is successful because it shows that Canadians are humble and hardworking people. Hence they are needed in all parts of the world.

The video posted by Delta Airline is successful because it shows how the company promotes global economy by providing efficient services to many people. Thus, the advert attracts many customers who want to arrive at their destinations on time. 

Etihad Fan Pages

Mandeep Singh

Below is the link to an official Etihad fan page. Here, Etihad fans post a huge variety of different content in relation to the Etihad Company through photos, sports, videos, news, posts, and reviews.

Twitter Fan Page: Etihad News

The Etihad News, Twitter fan page provides Etihad fans with the opportunity to share their feelings, news, posts, and important updates/information. It also allows them to express their love for the Airline Company.

Click the link to check it out: https://twitter.com/EtihadNews

Inforgraphic by Zixuan Liang

British Airways vs Lufthansa on Facebook

Jayesh Gill

How often does each brand post?

British airways is moderately active on Facebook. They post their content mostly after every 3^rd or 4^th day, though there are slight variation of dates with the posting of the content. There was a gap of 10 days of posting from January 17^th-27^th. They only post one post on their Facebook page.  

On the other hand Lufthansa is highly active, posting their content every day. For the last 7 days from 8 to 14^th they have posted only one post, but if we look further back they have been posting at least 2 post each day.

What kind of content does each brand post?

British Airways content have a lot of variety, but mostly there post focuses on how they can make the customer’s trip unforgettable or encouraging them to travel different places using their flights. For example- their content include the celebration of the events and making trips,  posts about The Who and IAG cargo for celebrating touring together for 50 years, their partnership with other brands, announcements of the new routes, fundraising held etc. All of their post include either images or has a video to make it more engaging.

Lufthansa’s post are quite a different in terms of the content they post compared to British Airways. Their post are about different cities rather than compelling the people to buy their airplane tickets. They use city of the month hashtag in which they focus on one city but along with it their post include variety of ways to interact with people such as their post with a picture of city from the plane asking the people to guess the city.  

Does each brand use the 50/50 rule?

British airways does not seems to be using the 50/50 rule. There recent posts include most of their own content but they still have a few post about the community. The same is with Lufthansa, as there post are their own created content.

 Which are the most successful recent posts?

British Airways most successful recent post was on December 30, 2016. It got 6.9K likes, 185K views and 1,180 shares. It was a video which welcomed the New Year and a goodbye to the memories of 2016.

Lufthansa’s most successful post was on February 7, 2017. It got 27K likes, 1.9M views and 3,085 shares. It was also a video which addressed Frankfurt about its new airplane A350.

Below are the images of the Facebook page of both the brands-