Sunday, March 26, 2017

Air Canada vs. Delta Airlines on YouTube

Zixuan Liang


How often does each one post a video on YouTube?
Air Canada has a moderate activity on YouTube. The company posts videos only if it is an advert or it shows achievements made when undertaking any project. Delta Airlines is very active on YouTube because it posts content on a daily basis or for several days in a week.


What type of video content does each brand post?
Air Canada posts videos that advertise its services and position in the industry. Most of the videos show how the airline has a high class and operates in many nations.
Delta Airlines posts many videos that include commercial adverts, nature, celebrities and famous destinations in the world.


In the description area, what kind of content is included?
The description area for Air Canada shows the name of the video, its purpose, and keywords. Description for Delta Airlines videos includes the name of video, purpose, and keywords.


What are your two brands most successful videos?
Air Canada’s recent successful video is titled “Fly the Flag”. The video shows how the Airline helps Canadians to visit many parts of the world. The video has 2,339,298 views, 667 likes and 130 comments ("Air Canada: Fly the Flag", 2017). The video is available at https://www.youtube.com/watch?v=tbfKyg7Qx6w  
Air Canada on YouTube


Delta Airline’s recent successful video is titled Delta 4 a.m. The video demonstrates how Delta employees wake up as early as 4.00 am to serve its customers, hence promoting the economy of the world. The video has 793,146 views, 234 likes and 51 comments (Delta Airlines, 2016). 

Delta Airlines on You Tube


Why do you think these two videos were successful?
Air Canada video is successful because it shows that Canadians are humble and hardworking people. Hence they are needed in all parts of the world.

The video posted by Delta Airline is successful because it shows how the company promotes global economy by providing efficient services to many people. Thus, the advert attracts many customers who want to arrive at their destinations on time. 

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