Zixuan Liang
How often does each one post a video on YouTube?
Air Canada has a moderate activity on YouTube. The company posts videos only if it is an advert or it
shows achievements made when undertaking any project. Delta Airlines is very
active on YouTube because it posts content on a daily basis or for several
days in a week.
What type of video content does each brand post?
Air Canada posts videos that
advertise its services and position in the industry. Most of the videos show
how the airline has a high class and operates in many nations.
Delta Airlines posts many videos that
include commercial adverts, nature, celebrities and famous destinations in the
world.
In the description area, what kind of content is included?
The description area for Air Canada
shows the name of the video, its purpose, and keywords.
Description for Delta Airlines videos includes the name of video, purpose, and keywords.
What are your two brands most successful videos?
Air Canada’s recent successful video
is titled “Fly the Flag”. The video shows how the Airline helps
Canadians to visit many parts of the world. The video has 2,339,298 views, 667
likes and 130 comments ("Air Canada: Fly the Flag", 2017). The video is
available at https://www.youtube.com/watch?v=tbfKyg7Qx6w
Delta Airline’s recent successful
video is titled Delta 4 a.m. The video demonstrates how Delta employees wake up as early as 4.00 am to serve its customers,
hence promoting the economy of the world. The video has 793,146 views, 234
likes and 51 comments (Delta Airlines, 2016).
Why do you think these two videos were successful?
Air Canada video is successful
because it shows that Canadians are humble and hardworking people. Hence they are needed in all parts of the world.
The video posted by Delta Airline is
successful because it shows how the company promotes global economy by
providing efficient services to many people. Thus, the advert attracts many
customers who want to arrive at their destinations on time.
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