Jayesh Gill
How often does each
brand post a new video?
British airways is
fairly active on YouTube. The post new videos on average after 2 or 3 days. The
last video posted by British Airways was on 10th February, 2017.
Lufthansa airlines
is not active on YouTube. They post
new videos on average after 15-30 days. The last video posted by them was on 8th
February, 2017.
What kind of video
content does each brand post?
British airways has diverse type of video content. There recent video were about fund raising, on-board
entertainment, recruitment of
musicians, travel guide, videos
about the experience in British Airways and more offering provided by them.
Lufthansa video content has a lot of variety which include
airplane building process, future of
Lufthansa, fashion week, other customer engaging content as well.
In the description
area, what kind of content is included?
In all the description area of the video includes only the
description of the video. For one of the fund raising video some statistics are
provided in addition to the description, also a link to the British Airways
page is provided where people can donate money.
Lufthansa description area content includes the description
of the video, links to its own website, a link for subscribing to their YouTube channel, links of its all
social media accounts and more Lufthansa videos. The description area also
includes the positioning statement of its brand.
Which are your two
brands most successful recent videos?
The most successful video
posted by British Airways is
“British Airways- our guide to Berlin”.
The video is about the various famous and not so famous places. The video had
4,051 views, 12 likes and all the comments were disabled for the video.
Following is the link to the video- https://www.youtube.com/watch?v=22VtlRNkYoo
Lufthansa most successful video was titled “Watch our Newbie
D-AIXA Grow Up | Lufthansa”. The video was assembling of all the parts of the new airplane. This video got a
total of 169,203 views, 538 likes and 77 comments. Following is the link to the
video- https://www.youtube.com/watch?v=lFOGnbuAIEg
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