Emirates Fan Pages

Mandeep Singh 

Below are the links to unofficial Emirates fan pages/clubs. On this page, Emirates fans post content (photos, news, videos, updates, and reviews) about the Emirates Airline Company.

Facebook Fan Page: Emirates Fan Page

The Emirates Fan page is a fan page open to the public on the Facebook site. This is an unofficial Emirates fan page or club. It is dedicated to the Emirates Airline Company fans and flyers. On this page Emirates fans have a place to share the things they love about Emirates and post information that may seem of interest to one another.

Click on this link to check it out: https://www.facebook.com/Emirates-Fan-Club-113168032076416/

Facebook Fan Page: Emirates Prague – Fan Page (International language)

Emirates Prague – Fan Page is a Facebook fan page open to the public. This is an unofficial Emirates fan page or club. It is dedicated to the Emirates Airline Company fans and lovers. On this page the public has a place to share the things they love about Emirates and new information about its Company and/or services.

Click this link to check it out: https://www.facebook.com/EmiratesPragueFanPage/

Emirates vs Etihad on YouTube

Mandeep Singh

How often does each airline post a new video?

Emirates is not as active on YouTube when compared to their other social media channels; Facebook and Twitter.  The last video posted by Emirates on YouTube was one month ago which is a video of a warm welcome to the country Dubai. They welcomed with fireworks symbolizing greetings to the people in Dubai and wishing them a Happy 2017 New Year.  

Etihad in comparison to Emirates is much more active on YouTube. The last video posted by Etihad on YouTube was one week ago which is a video of spending 48 hours in Abu Dhabi (United Arab Emirates), they were advertising and promoting one of their most famous trips/flights.

What kind of video content does each airline post?

Emirates posts a variety of different content on YouTube, such as – their latest services in-flight, meals, Dubai, promotions on Fly Emirates, commercials, deals, holiday packages, inflight features, Wi-Fi services on board, Emirates E-gate guest login, safety and rules.

Etihad also posts variety of content including; commercials of deals and new flights/aircrafts, services provided to VVIP members of Etihad, games, meals, automatic guest login system and lounge food/services.

In the description area, what kind of content is included?

Inside of a usual Emirates YouTube video, the description would consist of a summary and some information on and about and of the video. It may also mention a few of its keywords and a link to its main website for addition information on the content being shared.

Inside of a usual Etihad YouTube video, the description box would include a summary and some information about the video. It may also use some of its keywords and provide a link to the Etihad website in order for its viewers to access more information or details on the topic being shared by the video.

Which are your two airlines most successful recent videos?

A recent Emirates video that became successful is a video titled “Jennifer Aniston TV commercial | A380 | Emirates Airline”.  The following video has a very famous Hollywood actress named Jennifer Aniston, who is flying the A380 with a little friend. The little boy takes her around the entire plane as all locations inside the plane are being advertised. For example; the lounge, technology, services, seating, and more. This video has 5,312,965 views, 17,032 likes and 1,942 comments. 

You can watch the video by clicking on this link: https://www.youtube.com/watch?v=yz_qZQbiZuA

A recent Etihad video that was successful is a video titled “Reimagine | Etihad A380 Virtual Reality experience featuring Nicole Kidman | 360 video”.  The video introduces an Etihad aircraft called the A380 with the help of a Hollywood Celebrity as well! Her name is Nicole Kidman. Very intelligently, they made the video 360 which allows its viewers to feel like they are actually inside the plane. They can scroll around look at anything inside of the plane. This video has 2,500,555 views, 1,252 likes and 289 comments.

 You can watch the video by clicking on the following link: https://www.youtube.com/watch?v=2NxhilMIvzE

Why do you think these two videos were so successful? 

The Emirates video is successful because it is a video on how big a new aircraft is and how many features could it hold within it to not just keeping everyone in the flight satisfied but also keeping them happy, enjoyable and busy with a never ending entertainment on the longest trip also. Another reason it was very successful is that it is a TV commercial that was also shown on TV with a star (celebrity) hired for this TV commercial Jennifer.

The Etihad’s video is successful because it is a video on how anyone who didn’t ever travel on Etihad or even if they did travel on Etihad then how realistic could it feel to them and in what ways could they feel the experience of flight. 

Emirates vs Etihad on Twitter

Mandeep Singh

How often does each airline post?

Emirates is also very active on Twitter. They post content multiple times in one day.  On the Emirates main Twitter page, throughout a typical business/working week, there are around 6-7 postings. On weekends, they have quite a few posts made as well but, much less in comparison to the weekdays.

Etihad is also very active on Twitter.  posting, as they post contents daily but not in consecutive day. On Etihad’s main twitter page, in a typical weekday Etihad posts contents several times.  On weekends, they have days when they missed to make posts on their Twitter page.

What kind of content does each airline post?

Emirates posts a lot of new content on their Twitter page. The content is very much similar to their Facebook posts. Emirates very much shares and posts the similar information in their posts as they have done on their main Facebook page. The content they post ranges from events, flight services, latest technology, important news, sales, events, promotions, rules and regulations, and more. They convey the following content with the help of images and videos.

Etihad also posts a lot of new content on their Twitter page.  But, unlike Emirate the content they post is a bit different to the posts made on their main Facebook page. The content they post mentions things like: their flight services, duty free shopping, upcoming fashion events/shows, latest cargo planes, deals and types of food a person can enjoy on their flight. The following content is delivered with the help of images and videos.

Emirates –

Etihad –

Does each airline use the 50/50 rule?

Emirates promotes services that they provide on their Twitter page, directing their viewers to answer back or input their thought on their services, trips, and improvements. 

Etihad posts content based on meals and experiences or the feel a person gets while travelling in their aircraft(s). This guides it followers to input their dream experiences and thoughts on their services.

Keyword sentences used by either airlines.

Emirates uses several #hashtags in their Twitter posts including: #Emirates, #Dubai and #Fly Emirates.

Etihad also uses several #hashtags in their Twitter posts which includes: #Abu Dhabi and #Etihad Airways.

Which are the most successful recent posts? Why are the posts successful?

Emirates –

The most successful recent Emirates tweet was on January 30^th, 2017.  It has 366 retweets, 1.0K likes and 30 replies. The tweet was introducing and capturing Emirates enormous aircraft, also known as the super jumbo. It is simply beautiful. In this post, Emirates is informing their customers/clients that there is a new type of flight that is even bigger to the regular jumbo jet (A380 Double decker) which comes with a lot more/new features and specifications in it. This post was successful as it shocked and amazed its followers. It made them proud to be a part of such a growing Airline Company. With that being said it is hard to decide whether it is a Beauty or a beast?

Etihad –

The most successful recent Etihad tweet was on January 18^th, 2017.  It has 333 retweets, 314 likes and 12 replies. This tweet was promoting the meals and food being served on flight. The following tweet was successful because it made it very informative to its followers, about how serious Etihad takes its inflight meals. This tweet was also quite interactive to its audience on Twitter. It made its followers happy and got them craving. Food is definitely a huge aspect in deciding which Airline Company to fly.

Emirates vs Etihad on Facebook

Mandeep Singh

How often does each airline post?

Emirates is very active on Facebook, posting around twice a day.  Emirates posts much less over the weekends, they will normally post just once. Emirates post new information and on their Facebook page depending on how many people visit their page and view their posts. It has been noticed that posts a lot more during the holiday season. This is because Emirates sends out more knowledge, events, sales and promotions to their customers. Throughout holidays, Emirates also tries to post a lot more on the weekends. Recently, Emirates has not gone one day without making a daily post during a typical business/working week (i.e. Monday – Friday).

Etihad is strong at building great posts and also is very active on Facebook. Etihad on Facebook has more than 5 posts a day during a typical business/working week (i.e. Monday – Friday). Etihad has posts made every 4 – 5 hours within the weekdays. On the weekends, just like Emirates posts much less in comparison to the weekdays. They will also post once over the 2 day weekend.

What kind of content does each airline post?

Emirates posts a lot of important content on their Facebook page.  The content they post on their Facebook page includes – events, new technology, services, equipment on board, mobile apps, any improvements to inflight services, duty free guide, and more.  Almost all the posts have video clips or images attached.

Etihad posts almost the same type of content as Emirates does on their Facebook page. But, Etihad has included a bit more description to their postings. Whereas, Emirates posts a short and precise description. Etihad posts contents like promotions, laws/rules of being a member of Etihad and how to maintain membership, membership benefits, lounges, services, social work, and more.

Emirates –

                                                                                                                     

Etihad –

Does each airline use the 50/50 rule?

Emirates promotes services on their Facebook page, directing their viewers to better understand their postings.  Emirates also promotes new latest information about their upcoming events and about their current events. They also post content based on new services on board. They ask questions about their Dubai tours and visits which gives it fans the opportunity to share their feelings and experiences.

Etihad posts their promotions, their services, and specialties. They post a lot of special services for viewers to write back on what they feel about them and what they require more of.

Keyword sentences used by either airline –

Emirates uses several keyword sentences on their Facebook page. Keyword sentences include: “Emirates Skywards”, “Discover Dubai”, and “Fly”. 

Etihad uses several keyword sentences in their posts on Facebook including: “Abu Dhabi”, “Flight”, “Etihad”, and “Events”.

Which are the most successful recent posts? Why are the posts successful?

Emirates –

The most successful recent post of Emirates was on February 9^th, 2017 at 7 PM.  It has 20,016 likes, 2434 shares, 564K views and 460 comments.

This post is successful because Emirates fans were delighted to watch one their top aircraft models, which is the A380, land inside of Johannesburg, South Africa. Fans liked this post because Emirates used to fly a smaller aircraft model, called the A777 to this location. Fans were happy to see this change because it would been more space and luxury during their travelling experience.

Etihad –

The most successful recent post of Etihad was on February 3^rd, 2017.  It has 9,024 likes, 291 shares and 193 comments.

This post is was a successful post on the Etihad Facebook page out of all the other recent posts because it was advertising/promoting one of its huge aircraft models. As you can see the caption/description attached to the photo reads “Big is beautiful.” Etihad fans were amused and proud to see what type of aircraft they will get to experience. The photo really does look great!

Emirates OR Etihad? You Decide!

An SEO Analysis of Emirates & Etihad

Airline Companies - An SEO Analysis of 2 Airline Companies

Written by:  Mandeep Singh

“Emirates vs Etihad. Which Airline Optimizes Better?”

Introduction

Search Engine Optimization (SEO) is an important consideration for marketers as it helps in keeping track of traffic. It also tells the company what is or isn’t attracting its targeting audiences. The more present and up to date you are on your site, the more traffic you can welcome and see coming your way. An SEO also makes the brand/company’s job a lot easier when it comes to receiving online orders or requests, complaints, and reviews. You also come to know and discover what your audience is looking for and wants.

SEO Audit	Emirates	Etihad
Screen Captures of both Brand’s home pages:
1.     URL:	https://www.emirates.com/ca/English/	http://www.etihad.com/en-ca/
2.     Page Title	Emirates	Etihad
3.     Meta Description	Fly to over 140 destinations to enjoy award-winning inflight entertainment and free Wi-Fi. Book seats and check in online.	Book flights to worldwide destinations from Canada with Etihad Airways, national airline of the United Arab Emirates.
4.     Meta Keywords :	International flights, book flights, flights, flights to, airlines, emirates, fly emirates, emirates airline.	Etihad, Etihad airlines, flights, Canada.
5.     Quality of written content	Limited written content, mainly communicating, through the use of images and visuals.	Limited descriptions and mainly images. Mostly communicating, through the use of images and visuals.
6.     Content shareable	No, Emirates does not have shareable links for people to easily share content.	No, Etihad does not have shareable links for people to easily share content.
7.     Quality of visual content	Great quality visuals are used on the homepage of the site.	Reasonable – good quality visuals are used on the homepage of the site.
8.     site upload speed	The Emirates site loaded fast even though it has more pictures and bigger pictures to upload. Fast upload speed.	The Etihad site loaded up fast as well, but was a delay for the images and the content to fully upload on the page. Fast uploading speed, but slower than Emirates.
9.     Call-to-action:	“Book a flight”, “Find hotels and cars”, “Discover Dubai”, “Learn more”	“Search flights”, “ View all deals”
10. Anchored Text (hyperlinks):	“Book a flight to Dubai from $1,849* return for two”, “Join now”, “Visa and Passport Information”, “Baggage”, “Check-in Online”	“My Etihad Guest log-in”, “Contact us”, “Multiple Destinations/ Stopovers”, “View all deals”, ”Subscribe for future deals”, “Book extra legroom seat online”, “First Class Lounge & Spa”, “Download our Award Winning Mobile App”
11. Mobile Friendly: Yes/No	Yes, easily accessible from mobile devices and it also have a mobile app.	Yes, easily accessible from mobile devices and it also have a mobile app.
12. Social Media: (List all SM icons on the home page.	Social media icons on the homepage are; Facebook, Twitter, YouTube, LinkedIn, Instagram, Google +	Social media icons on the homepage are; Facebook, Twitter, YouTube, LinkedIn, and Google +

Google Trends:

Google Trends Insights:

 I used the word Airline as my search term. The results I obtained from Google Trends indicate that the keyword Airline is searched the most out of all three comparisons. I also discovered that Emirates is much more popular in searches compared to Etihad. Emirates is more popular in every region, in comparison to Etihad. This could be due to people knowing more about Emirates, or because Emirates may be the number one SEO that pops up when you search for an Airline that flies to UAE and other Middle Eastern countries. In addition to all this, I learned that Emirates and the keyword Airline is searched more in Northern, Southern America and Australia out of the map shown

Latent Semantic Indexing Keywords:

Emirates – Flight Status, Check-in online, Dubai

Etihad - Flight Status, Check-in online, Guest login

Summary:

Emirates strengths are its strong quality of visual content. This really amuses and attracts traffic. Also, Emirates has a faster uploading speed to its website in comparison to the Etihad site. In addition, Emirates is easily accessible from mobile devices and has its own app.

Etihad strengths include the fact that it has some good visuals and the site still uploads at a fast enough speed, which won’t disappoint its viewers.

Both Emirates and Etihad can work towards improvement, to make their SEO’s stronger and better. Areas that Emirates could build upon include; the quality of its written content. This is because Emirates has a limited amount of written content. I know that Emirates is an excellent Airline, so it should write about its service and luxury features. Right now, the page is primarily conveying its brand through images. More written information would be helpful to its traffic. Emirates should also consider making their content sharable through their social media icons and links. This could increase view and traffic. Moving forward, areas that Etihad could build on include; their quality of written work as well. There is a very limited amount of written content. There is barely any information on their company and what their airline could offer. They could possibly consider writing about their services or mission and goals. Etihad could also make their content shareable through their social media icons and links to attract more traffic. Lastly, the Etihad site could improve on increasing the quality of their visual content and increasing the uploading speed to their website.

The keyword sentences found on the sites were “Search flights”, “Check in”, “Destinations”, and “Fly”.

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

For an SEO to be strong, popular and a hit, it is very important to consider all the factors listed above in the chart. When analyzing the 2 Airline companies/brands; Emirates and Etihad, I observed that both companies have much to improve on. By looking through and analyzing the audit, I have to say that Emirates would have to be the winner. This is because Emirates has better visualized its content with its image quality and layout design. It has also done a better job in its written content. It somewhat describes its brand and its service. Whereas, Etihad has barely any written content. The page almost seems scattered and unorganized, not very pleasing or attractive. Thus, keeping the following considerations in mind, Emirates is the SEO that performed stronger in the audit. Although, both brands still have a lot of room for improvement. Finally, I was surprised to see the lack of written content on Etihad’s site. I was also surprised to see that none of the sites have made their pages shareable through their media icons or links to its viewers.

APA Citations

Airways, E. (2017). Enjoy great fares on flights and holidays from Canada to the world. Retrieved February 8, 2017, from Etihad Airways Abu Dhabi, http://www.etihad.com/en-ca/

Emirates Hello Tomorrow. (2017). Emirates. Retrieved February 8, 2017, from Emirates, https://www.emirates.com/ca/english/ 

Welcome to 'A Closer Look At Airlines'

Introducing our Blog:

This blog conducts a Digital Marketing Analysis on the following Airline companies:

• Delta Airlines & Air Canada
• Emirates & Etihad
• WestJet & Cathay Pacific
• British Airways & Lufthansa

Introducing our Writers:

Sheridan Flyers

The author for Delta Airlines & Air Canada is Zixuan Liang.


The author for Emirates & Etihad is Mandeep Singh.


The author for WestJet & Cathay Pacific is Harveen Ghumaan.


The author for British Airways & Lufthansa is Jayesh Gill.


We are Sheridan Flyers from social marketing class in Sheridan College Mississauga campus. This blog will be uploading posts about how well each airline company are doing for their social media marketing.


Thank you for visiting us and have fun!!