Air Canada vs. Delta Airlines on YouTube

Zixuan Liang

How often does each one post a video on YouTube?

Air Canada has a moderate activity on YouTube. The company posts videos only if it is an advert or it shows achievements made when undertaking any project. Delta Airlines is very active on YouTube because it posts content on a daily basis or for several days in a week.

What type of video content does each brand post?

Air Canada posts videos that advertise its services and position in the industry. Most of the videos show how the airline has a high class and operates in many nations.

Delta Airlines posts many videos that include commercial adverts, nature, celebrities and famous destinations in the world.

In the description area, what kind of content is included?

The description area for Air Canada shows the name of the video, its purpose, and keywords. Description for Delta Airlines videos includes the name of video, purpose, and keywords.

What are your two brands most successful videos?

Air Canada’s recent successful video is titled “Fly the Flag”. The video shows how the Airline helps Canadians to visit many parts of the world. The video has 2,339,298 views, 667 likes and 130 comments ("Air Canada: Fly the Flag", 2017). The video is available at https://www.youtube.com/watch?v=tbfKyg7Qx6w  

Delta Airline’s recent successful video is titled Delta 4 a.m. The video demonstrates how Delta employees wake up as early as 4.00 am to serve its customers, hence promoting the economy of the world. The video has 793,146 views, 234 likes and 51 comments (Delta Airlines, 2016). 

Why do you think these two videos were successful?

Air Canada video is successful because it shows that Canadians are humble and hardworking people. Hence they are needed in all parts of the world.

The video posted by Delta Airline is successful because it shows how the company promotes global economy by providing efficient services to many people. Thus, the advert attracts many customers who want to arrive at their destinations on time. 

Emirates vs Etihad on Facebook

Mandeep Singh

How often does each airline post?

Emirates is very active on Facebook, posting around twice a day.  Emirates posts much less over the weekends, they will normally post just once. Emirates post new information and on their Facebook page depending on how many people visit their page and view their posts. It has been noticed that posts a lot more during the holiday season. This is because Emirates sends out more knowledge, events, sales and promotions to their customers. Throughout holidays, Emirates also tries to post a lot more on the weekends. Recently, Emirates has not gone one day without making a daily post during a typical business/working week (i.e. Monday – Friday).

Etihad is strong at building great posts and also is very active on Facebook. Etihad on Facebook has more than 5 posts a day during a typical business/working week (i.e. Monday – Friday). Etihad has posts made every 4 – 5 hours within the weekdays. On the weekends, just like Emirates posts much less in comparison to the weekdays. They will also post once over the 2 day weekend.

What kind of content does each airline post?

Emirates posts a lot of important content on their Facebook page.  The content they post on their Facebook page includes – events, new technology, services, equipment on board, mobile apps, any improvements to inflight services, duty free guide, and more.  Almost all the posts have video clips or images attached.

Etihad posts almost the same type of content as Emirates does on their Facebook page. But, Etihad has included a bit more description to their postings. Whereas, Emirates posts a short and precise description. Etihad posts contents like promotions, laws/rules of being a member of Etihad and how to maintain membership, membership benefits, lounges, services, social work, and more.

Emirates –

                                                                                                                     

Etihad –

Does each airline use the 50/50 rule?

Emirates promotes services on their Facebook page, directing their viewers to better understand their postings.  Emirates also promotes new latest information about their upcoming events and about their current events. They also post content based on new services on board. They ask questions about their Dubai tours and visits which gives it fans the opportunity to share their feelings and experiences.

Etihad posts their promotions, their services, and specialties. They post a lot of special services for viewers to write back on what they feel about them and what they require more of.

Keyword sentences used by either airline –

Emirates uses several keyword sentences on their Facebook page. Keyword sentences include: “Emirates Skywards”, “Discover Dubai”, and “Fly”. 

Etihad uses several keyword sentences in their posts on Facebook including: “Abu Dhabi”, “Flight”, “Etihad”, and “Events”.

Which are the most successful recent posts? Why are the posts successful?

Emirates –

The most successful recent post of Emirates was on February 9^th, 2017 at 7 PM.  It has 20,016 likes, 2434 shares, 564K views and 460 comments.

This post is successful because Emirates fans were delighted to watch one their top aircraft models, which is the A380, land inside of Johannesburg, South Africa. Fans liked this post because Emirates used to fly a smaller aircraft model, called the A777 to this location. Fans were happy to see this change because it would been more space and luxury during their travelling experience.

Etihad –

The most successful recent post of Etihad was on February 3^rd, 2017.  It has 9,024 likes, 291 shares and 193 comments.

This post is was a successful post on the Etihad Facebook page out of all the other recent posts because it was advertising/promoting one of its huge aircraft models. As you can see the caption/description attached to the photo reads “Big is beautiful.” Etihad fans were amused and proud to see what type of aircraft they will get to experience. The photo really does look great!

British Airways vs Lufthansa on Twitter

Jayesh Gill

How often does each brand post?

British Airways is active on twitter posting almost every day once. On average they are more active on week days than on the weekends.

Lufthansa is more active compared to British Airways with posting the content. They post everyday ranging from 2 to 3 posts regardless of weekend or week days.

What kind of content does each brand post?

For the recent posts of British Airways have been regarding the weather and if it has any effect on their flights and informing about that particular fight time. Other post include booking summer flights from different locations, announcements for new routes, celebration of events. They have variety but are mostly focused on providing content about their flight status.

Lufthansa post on the other hand has a lot of variety. Their post are more interactive, they have different types of quizzes to keep their page exciting, they are also listening to the complaints of the people and are responding right away to deal with their issues. Like Facebook they have #LHcityoftheMonth going on along with #LHFashionFlight which provides fashion tips, shopping spots in different cities.

You can have a look at the twitter pages of both the brands

Keyword sentences used by either brand.

British airways keywords are #Malaga, #Palma, #Ibiza, on board. Keywords used by Lufthansa are #LHcityoftheMonth, #MondayMotivation, #LufthansaMagazin, #LHFashionFlight.

Does each brand use the 50/50 rule?

Both of the airlines does not follow the 50/50 rule. Their recent posts have been promoting their own business.

Which are the most successful recent posts?

The most successful recent post of British airways was on January 26, 2017. It had 192 retweets and 817 likes. The post was the celebration of the Republic Day for the Indians, and British airways was wishing all the Indian happy Republic Day.

The most successful post for the Lufthansa was on February 2, 2017. It had 34 retweets and 81 likes. The post was about creating excitement about their plane. The post asked people to find out about the name of the plane in the video. #LHA350