British Airways vs Lufthansa Fan Pages

Jayesh Gill

Below are the fan pages of British airways

British Airways Fans- CMAE

This fan page on Facebook post pictures of the airplane, post news about British airways such as status of the flights, new addition to the fleet of planes, new routes and videos about the planes etc. This is the fan page screenshot  

                                     

British Airways News

This is a twitter fan page contains information relating to the news and media relating to the British Airways.

Britishairways.fanpage

This Instagram page includes pictures and videos about British airways put up by a fan.

The following are the fan pages of the Lufthansa airlines

Fans of Lufthansa

This is a Facebook page which is dedicated to Lufthansa. This page has latest news, pictures and videos of Lufthansa Airlines.

Lufthansa Flyer

This fan page follows the events, news and the promotion of the Lufthansa Airlines.

Flight_and_more

The Instagram page dedicated to the beautiful pictures of the Lufthansa Airlines.

British Airways vs Lufthansa on YouTube

Jayesh Gill

How often does each brand post a new video?

British airways is fairly active on YouTube. The post new videos on average after 2 or 3 days. The last video posted by British Airways was on 10^th February, 2017.

Lufthansa airlines is not active on YouTube. They post new videos on average after 15-30 days. The last video posted by them was on 8^th February, 2017.

What kind of video content does each brand post?

British airways has diverse type of video content. There recent video were about fund raising, on-board entertainment, recruitment of musicians, travel guide, videos about the experience in British Airways and more offering provided by them.

Lufthansa video content has a lot of variety which include airplane building process, future of Lufthansa, fashion week, other customer engaging content as well.

In the description area, what kind of content is included?

In all the description area of the video includes only the description of the video. For one of the fund raising video some statistics are provided in addition to the description, also a link to the British Airways page is provided where people can donate money.

Lufthansa description area content includes the description of the video, links to its own website, a link for subscribing to their YouTube channel, links of its all social media accounts and more Lufthansa videos. The description area also includes the positioning statement of its brand.

Which are your two brands most successful recent videos?

The most successful video posted by British Airways is “British Airways- our guide to Berlin”. The video is about the various famous and not so famous places. The video had 4,051 views, 12 likes and all the comments were disabled for the video. Following is the link to the video- https://www.youtube.com/watch?v=22VtlRNkYoo

Lufthansa most successful video was titled “Watch our Newbie D-AIXA Grow Up | Lufthansa”. The video was assembling of all the parts of the new airplane. This video got a total of 169,203 views, 538 likes and 77 comments. Following is the link to the video- https://www.youtube.com/watch?v=lFOGnbuAIEg