Harveen Ghumaan
How often does each
Airline company post a new video?
WestJet is not as active on YouTube as it is on Facebook and
Twitter. The last video they posted on their YouTube channel was February 13th,
2017 (8 hours ago). The video is about how WestJet has increased its Quebec
service. Skimming through their videos, it is visible that they post around 2-3
times in a month. WestJet posts its videos in 2 languages; English and French.
Cathay Pacific is also not as active on YouTube as it on
Facebook and Twitter. The last video they posted on their YouTube channel was 3
weeks ago from February 13th, 2017. The video is about Cathay Pacific
& Cathay Dragon – Marriage in the Air. Skimming through their videos, it is
visible that they post around 4-5 times every 2 months, and about 2 times in
between that gap.
What kind of video
content does each Airline company post?
WestJet posts a variety of different content on YouTube, all
ranging from commercials, experiences, miracles, services, captain retirements,
flights and more!
Cathay Pacific also posts a variety of different content on
YouTube, all ranging from members, launches, contests, planes, apps, inflight
safety, staff and more!
In the description
area, what kind of content is included?
In a typical WestJet video the description area consists of
a summary as to what the video is about and any link(s) to their website to
access additional information on the subject they are sharing.
Alike WestJet’s YouTube video descriptions, in a typical
Cathay Pacific video the description area consists of a summary as to what the
video is about and any link(s) to their website to access additional
information on the subject they are sharing.
Which are your Airline
Company’s most successful recent videos?
A recent WestJet video that is successful is the video “WestJet
Christmas Miracle: Fort McMurray Strong”. This video captures one of WestJet’s
Christmas miracle’s towards a family. This video has 1, 393,591 views, 4,670
likes, and 593 comments. You can watch this video by clicking on the following
link: https://www.youtube.com/watch?v=y7qZclJIjOM
A recent Cathay Pacific video that is successful is the
video “A350 before Your Eyes”. This video gives its viewers a glimpse of one of
their aircraft models. It also describes to them how it will change the way
they travel. This video has 75,972 views, 283 likes, and 22 comments. You can
watch this video by clicking on the following link: https://www.youtube.com/watch?v=3kkSEeh-kOQ
Why do you think these
two videos were so successful?
The WestJet video was successful because it shared something
very different and unique in comparison to other Airline companies. Viewers
found this miraculous experience to be something so special and considerate for
families. WestJet is going up and beyond in keeping their clients happy,
valued, and cared for.
The Cathay Pacific video was successful because it advertises and introduces one of their aircraft models, which interest its viewers. Something new is always liked because it would be different and special. Also, viewers felt the company growing and advancing.
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