Thursday, March 16, 2017

WestJet vs Cathay Pacific on YouTube

Harveen Ghumaan


How often does each Airline company post a new video?

WestJet is not as active on YouTube as it is on Facebook and Twitter. The last video they posted on their YouTube channel was February 13th, 2017 (8 hours ago). The video is about how WestJet has increased its Quebec service. Skimming through their videos, it is visible that they post around 2-3 times in a month. WestJet posts its videos in 2 languages; English and French.
Cathay Pacific is also not as active on YouTube as it on Facebook and Twitter. The last video they posted on their YouTube channel was 3 weeks ago from February 13th, 2017. The video is about Cathay Pacific & Cathay Dragon – Marriage in the Air. Skimming through their videos, it is visible that they post around 4-5 times every 2 months, and about 2 times in between that gap.



What kind of video content does each Airline company post?

WestJet posts a variety of different content on YouTube, all ranging from commercials, experiences, miracles, services, captain retirements, flights and more!
Cathay Pacific also posts a variety of different content on YouTube, all ranging from members, launches, contests, planes, apps, inflight safety, staff and more!



In the description area, what kind of content is included?

In a typical WestJet video the description area consists of a summary as to what the video is about and any link(s) to their website to access additional information on the subject they are sharing.
Alike WestJet’s YouTube video descriptions, in a typical Cathay Pacific video the description area consists of a summary as to what the video is about and any link(s) to their website to access additional information on the subject they are sharing.



Which are your Airline Company’s most successful recent videos?

A recent WestJet video that is successful is the video “WestJet Christmas Miracle: Fort McMurray Strong”. This video captures one of WestJet’s Christmas miracle’s towards a family. This video has 1, 393,591 views, 4,670 likes, and 593 comments. You can watch this video by clicking on the following link: https://www.youtube.com/watch?v=y7qZclJIjOM

A recent Cathay Pacific video that is successful is the video “A350 before Your Eyes”. This video gives its viewers a glimpse of one of their aircraft models. It also describes to them how it will change the way they travel. This video has 75,972 views, 283 likes, and 22 comments. You can watch this video by clicking on the following link: https://www.youtube.com/watch?v=3kkSEeh-kOQ



Why do you think these two videos were so successful?

The WestJet video was successful because it shared something very different and unique in comparison to other Airline companies. Viewers found this miraculous experience to be something so special and considerate for families. WestJet is going up and beyond in keeping their clients happy, valued, and cared for.

The Cathay Pacific video was successful because it advertises and introduces one of their aircraft models, which interest its viewers. Something new is always liked because it would be different and special. Also, viewers felt the company growing and advancing.

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