Mandeep Singh
How often does each airline
post a new video?
Emirates is not as active on YouTube when compared to their other
social media channels; Facebook and Twitter.
The last video posted by Emirates on YouTube was one month ago which is
a video of a warm welcome to the country Dubai. They welcomed with fireworks
symbolizing greetings to the people in Dubai and wishing them a Happy 2017 New
Year.
Etihad in comparison to Emirates is much more active on
YouTube. The last video posted by Etihad on YouTube was one week ago which is a
video of spending 48 hours in Abu Dhabi (United Arab Emirates), they were
advertising and promoting one of their most famous trips/flights.
What kind of video content
does each airline post?
Emirates posts a variety of different content on YouTube,
such as – their latest services in-flight, meals, Dubai, promotions on Fly
Emirates, commercials, deals, holiday packages, inflight features, Wi-Fi
services on board, Emirates E-gate guest login, safety and rules.
Etihad also posts variety of content including; commercials
of deals and new flights/aircrafts, services provided to VVIP members of
Etihad, games, meals, automatic guest login system and lounge food/services.
In the description area, what
kind of content is included?
Inside of a usual Emirates YouTube video, the description
would consist of a summary and some information on and about and of the video.
It may also mention a few of its keywords and a link to its main website for
addition information on the content being shared.
Inside of a usual Etihad YouTube video, the description box
would include a summary and some information about the video. It may also use
some of its keywords and provide a link to the Etihad website in order for its
viewers to access more information or details on the topic being shared by the
video.
Which are your two airlines
most successful recent videos?
A recent Emirates video that became successful is a video
titled “Jennifer Aniston TV commercial | A380 | Emirates Airline”. The following video has a very famous Hollywood actress named
Jennifer Aniston, who is flying the A380 with a little friend. The little boy
takes her around the entire plane as all locations inside the plane are being
advertised. For example; the lounge, technology, services, seating, and more. This
video has 5,312,965 views, 17,032 likes and 1,942 comments.
You
can watch the video by clicking on this link: https://www.youtube.com/watch?v=yz_qZQbiZuA
A recent Etihad video that was successful is a video titled
“Reimagine | Etihad A380 Virtual
Reality experience featuring Nicole Kidman | 360 video”. The video introduces an Etihad aircraft called the A380 with
the help of a Hollywood Celebrity as well! Her name is Nicole Kidman. Very intelligently,
they made the video 360 which allows its viewers to feel like they are actually
inside the plane. They can scroll around look at anything inside of the plane.
This video has 2,500,555 views, 1,252 likes and 289 comments.
You can watch the video by clicking on the following
link: https://www.youtube.com/watch?v=2NxhilMIvzE
Why do you think these two
videos were so successful?
The Emirates video is successful because it is a video on
how big a new aircraft is and how many features could it hold within it to not
just keeping everyone in the flight satisfied but also keeping them happy,
enjoyable and busy with a never ending entertainment on the longest trip also.
Another reason it was very successful is that it is a TV commercial that was
also shown on TV with a star (celebrity) hired for this TV commercial Jennifer.
The Etihad’s video is successful because it is a
video on how anyone who didn’t ever travel on Etihad or even if they did travel
on Etihad then how realistic could it feel to them and in what ways could they
feel the experience of flight. 
