Jayesh Gill
A contest would
be held in which people will write about what they like best about Lufthansa
using the hashtag #ilovelufthansa
and share their experience along
with a funny selfie of themselves.
The contest would be open for
everyone to participate but the participant will have to follow Lufthansa
either on Twitter or Instagram.
There will be 3
winners selected each day and the winners of the campaign would get 80% on any
flight booking, which will be valid for up to one year. For the promotion of
the contest Lufthansa airlines would
inform it’s passengers through the media screens in their planes, on all their
social media accounts and on the travel websites.
The duration of this contest would be for one week starting
from July 1. This ad would be launched during the summer travel to increase the
flow of audience since summer is the time of maximum volume of sales.
The audience for this campaign would include all those
people who are active on social media. This promotion would be serving 2
purpose; first it would be used for acquiring new audience on their social
media accounts (increasing the number of followers and likes on Twitter and
Instagram) and to keep their existing users engaged. This campaign will also make the company
aware of the things people like about them the most.
This is a student- concept for a Sheridan Pilon School of Business
Digital Marketing Course
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