Air Canada Marketing Campaign

Zixuan Liang

This is my content marketing campaign idea for Air Canada

I would start a marketing campaign for Air Canada on Twitter and Instagram by using the hashtag #ImSoCanadian. It is a campaign where encourage people to share photos or their past experience that reflect Canadian culture or Canadian spirit.

(Google, 2016)

My target audience would be all Canadian citizens that use social media. The reason why I chose Twitter and Instagram is because it would be easy for people to post photos and sentences, and people can also click into the hashtag #ImSoCanadian to see what other people are posting about this campaign. People that want to join this contest will first need to follow our official Air Canada Twitter or Instagram account and like the post we posted for this contest.

This campaign would be launched in Christmas because this is the time where friends and family get together and share all the things happen to them this year, and there might be one or two interesting moments for each person to share with other people. The prize for Instagram is a free trip to Cuba for two people and the prize for Twitter followers would be a free $1225 Air Canada gift card. The winner for Instagram would be the one with most likes and the Twitter winner would be the one with most retweet.

Because it is Christmas time which mean it would be cold in Canada, so by offering a trip to Cuba would definitely encourage people to join this contest and the $1225 gift card represents the date of Christmas which is December 25^th.