SEO Analysis
Air Canada VS Delta Airlines
Zixuan Liang
Introduction
SEO stands for “search engine
optimization.” It is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines (SearchEngineLand, 2017) . SEO can help marketers
effectively when they want to promote their brand or products online, it brings
up the ranking of the research result. The higher your ranking is; the more
people would click into your page.
SEO Audit
|
Air Canada
|
Screen Captures of both Brand’s home pages:
|
 |
|
1.
URL:
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https://www.aircanada.com/ca/en/aco/home.html
|
|
2.
Page Title
|
Air
Canada – Official Website
|
|
3.
Meta Description
|
Buy
airline tickets, find cheap airfare, last minute deals and seat sales with
Air Canada. Book hotels, cars and vacations with Air Canada Vacations.
|
|
4.
Meta Keywords :
|
Book
online, online check in, cheap flights.
|
|
5. Quality
of written content
|
Limited
written content, most contents are an image with one or two sentences
|
|
6.
Content shareable
|
The
contents on the website does not support sharing
|
|
7.
Quality of visual content
|
Excellent,
make people start thinking vacations
|
|
8.
site upload speed
|
Fast
upload speed
|
|
9.
Call-to-action:
|
Book
now, contact us
|
|
10. Anchored
Text (hyperlinks):
|
My
booking, check-in, flight status
|
|
11. Mobile
Friendly:
Yes/No
|
Yes
|
|
12. Social
Media:
(List all SM icons on the home page.
|
Facebook,
Twitter, YouTube
|
SEO Audit
|
Delta Airlines
(DeltaAirlines, 2017) |
Screen Captures of both Brand’s home pages:
|
 |
|
1.
URL:
|
http://www.delta.com/ |
|
2.
Page Title
|
Airline Tickets & Flights: Book Direct with Delta Air Lines - Official Site |
|
3.
Meta Description
|
Delta Air Lines, a leader in domestic and international travel, offers airline tickets & flights to over 300 destinations in 60 countries. Book direct at Delta.com. |
|
4.
Meta Keywords :
|
Book a trip, flight status, vacation packages. |
|
5. Quality
of written content
|
Limited
written content, most contents are an image with one or two sentences
|
|
6.
Content shareable
|
The
contents on the website does not support sharing
|
|
7.
Quality of visual content
|
Great, images of bench and mountain encourage
people to book a flight
|
|
8.
site upload speed
|
Fast
upload speed
|
|
9.
Call-to-action:
|
Book today and save, find out more |
|
10. Anchored
Text (hyperlinks):
|
Book a trip, shop, skymiles |
|
11. Mobile
Friendly:
Yes/No
|
Yes
|
|
12. Social
Media:
(List all SM icons on the home page.
|
|
Google Trends:
Google Trends Insights:
From the graph by Google Trends,
we can tell the peak of airlines research is around the start of January, where
people are finishing their Christmas holiday and ready to get back to work or
school. By the comparison between Delta Airlines and Air Canada, it is obvious
that Delta Airlines is more popular than Air Canada worldwide. More people are
travelling to the U.S. and people in the U.S. travel with planes a lot. I
believe those are the reasons for this result.
Latent Semantic Indexing Keywords:
Air Canada:
- Air Canada Flight Tracker
- Air Canada Mobile App
- Air Canada Flight Check In
- Air Canada Rouge
Delta Airlines
- Cheap Flights
- Delta Airlines Check In
- Delta Airline Customer Service Toll Free Number
- Delta Airlines Reservation Check
Summary:
Air Canada’s strengths
are Canada based airline company and national airline brand in Canada. Its
website looks great and encouraging; people do feel like ‘vacation’ when they
see the website. The areas Air Canada needs to improve are their keywords and descriptions
on the website.
Delta Airlines’ strengths
are well-known airline company in the world, more people are choosing it due to
its reputation. The SEO it is applying are better than Air Canada, with better
descriptions and keywords. Areas to improve for Delta Airlines are there should
be more call to action on its website.
Conclusion:
I think Delta Airlines
is doing better than Air Canada, Delta’s descriptions and keywords are better
than Air Canada; these two components do help the result of SEO, which would
increase more people to go to your website and increase the profit.
References
AirCanada. (2017). AirCanada.
Retrieved from https://www.aircanada.com/ca/en/aco/home.html
DeltaAirlines. (2017). Delta Airlines.
Retrieved from http://www.delta.com/
GoogleTrends. (2017). Google Trends
Compare. Retrieved from Google Trends:
https://www.google.ca/trends/explore?q=%2Fm%2F012j50,%2Fm%2F0k9ts,airlines
SearchEngineLand. (2017). What Is SEO
/ Search Engine Optimization? Retrieved from SearchEngineLand:
http://searchengineland.com/guide/what-is-seo
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